In the summer of 2020, I was hired as a Digital Marketing Coordinator Kreitmaker Inc., a block, stone, and concrete supplier in Toronto. This was an unique opportunity for me as I was tasked to come up with new, creative ideas to sell industrial products. Using the skill sets I developed from my undergrad and previous work term experience, I worked in a small team to lead new and creative project ideas.
Glazed brick: Inspired by Apple
Focusing on the design of this particular brick, I challenged myself to think outside the box, (or wall, in this case).
Showcasing the design similarities between an iPhone commercial and a brick, I hoped to bring an element of creativity that you wouldn't expect when it comes to a brick.
Visit to Central Sand & Gravel
This video showcases the behind the scenes of a visit to a local quarry. Filming with a drone and editing a montage gave viewers insight into the behind the scenes process of how aggregates are collected at Kreitmaker. With success on Instagram, this promotional video proved to be a success.