Kreitmaker: Brand Redesign
Upon being hired, I felt the Instagram needed work. I worked to scale down the logo for Instagram by designing a icon version of the traditional logo. Moreover, introducing highlight reels to the account allowed us to promote on the job work and ongoing projects.
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Additionally, I utilized LinkedIn to showcase completed projects and to reach out to potential architects seeking project opportunities.
Laurier Students' Union: Hiring and Recruitment
As the Digital Marketing Executive, this role required me to be the face of the Students' Union Hiring and Recruitment brand. By developing a new brand and a voice for this team, I worked to promote hiring opportunities for students to get involved with Laurier. Through Facebook ads, I was able to measure the success of our campaigns and our engagement with Laurier's student population. As volunteer numbers increased throughout the year, being authentic and passionate about our brand allowed us to succeed. A key asset that I gained from this role was the use of online contests to further user engagement, and the importance of consistency when promoting brands through social media platforms.
